RealMassive - DataQu

Problem

Members of the commercial real estate industry struggle to find accurate and up-to-date information when making property-centric business decisions. They also face blockers in data consolidation and pricing by having multiple vendors offer overlapping information which then has to be manually stitched together to find full-context data around unique properties.

RealMassive worked to build a platform which consolidated all these various data sources, and included new, industry expanding, information so users could have one source of truth for all their property needs. We offered information on property size, outstanding loans, tax assessor data, contact information, and tenant data for each unique property.

The platform was built with a mobile-first mindset and was usable on Desktop, iOS, Android, and Tablet with full fidelity.

Process

  • Talk with industry professionals to understand pain-points and current daily workflows

  • Research on specific technologies to build platform (React, AWS, and various APIs for data aggregation)

  • Brainstorming and sketching of MVP offering

  • Prototyping with InVision and presenting to potential users for feedback

  • Creating final mockups based on user and leadership feedback

  • Hand-off of designs and specifications to development using JIRA to track all progress and milestones

  • Lead development and design through daily scrum meetings and removed blockers on any feature

  • Consistent testings on new features as they were finished and pushed into staging environment

  • Deployment of MVP platform and collection of user and leadership feedback

  • Continued improving on platform by launching 27 additional features including pre-foreclosure information, enhanced property information, DataQu Free, data exports, in-app payment processing, and more

Tools

  • Google Office Suite for collection of user and leadership feedback

  • Product outlines and feature briefs on each MVP feature and future enhancement

  • Market research and analytics in finding business's product-market fit

  • Sketching, wire framing, and prototyping using InVision

  • All design and development task tracking using JIRA

  • Organization of all internal documentation and data flows using Confluence and LucidChart

  • Tracking of usage analytics using FullStory and Pendo

  • Data analytics using SQL

  • Organization of all prospect and customer data using Salesforce

  • Marketing and outreach using Salesforce Marketing Cloud

Outcome

We signed 15 pre-launch customers and onboarded a total of 127 during the year in which DataQu was live. We continued to improve the platform by offering several additional data points as well as a free version of the application with a limited data set. Feedback was regularly tracked from users within the app and through individual user interviews. The platform was presented as several real estate industry conferences around the United States and peak usage rates increased 110% from RealMassive's initial product offering.

In the year following the release of the new platform the COVID pandemic continued across the world. In the winter of 2021 the company closed it's doors and the platform was retired.